Must A Wannabe Influencer Pal Cease Using Me for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “content queen”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion she films me while dining, or simply tagging along. I’ll see myself on her feed later, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I spend helping her create material.

I appreciate that she has supported me with my design career, but I don’t want our connection to become just a ledger of favours. I don't believe she's insincere or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to experience it without being recorded, edited, or shared for an audience. I’m not a accessory for her Instagram.

The Other Side: Marielle

I hope Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I admire people on TikTok who execute that aesthetic of informal, self-made film-making.

Creating content is my version of living actively: observing the details, posting them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uneasy. Taking her to industry events was my method of offering access, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see the benefits the content we make together can achieve: a foot in the door. I know not everyone enjoys being filmed, but often spontaneity is what makes material authentic. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private videographer, but companions help each other in small ways. My assumption was filming a clip now and then would be fun for her. Innovation flourishes in collaboration, and having my friend around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I document our time together.

I cherish Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like asking before filming, and steering clear of shots that might make her self-conscious.

This isn’t about control, it’s about sharing my world while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is content. She needs to honor her friend's personal space.
Another reader, 26

Marielle might love making content and showing off her life online, but it’s not for everybody. It was kind she has helped Beth’s career, but she must to hear what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the focus in your friendship. Create some real experiences, where true emotions are stored, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been exploiting their friendship?

Mary Thomas
Mary Thomas

Lina is a Dutch lifestyle writer who loves exploring trends in design, color psychology, and minimalist living.